Your Audience (Parson's Assignment)
It's always fun to see where my customers are coming from and who they are. Using the built-in tools from Instagram and other sites I am able to see how my ads perform and who they are delivered to. I also use the analytics on Shopify and Etsy to track my visits. The information gathered let me know my audience. They are, Women / Age 35-44 / from California, New York & Texas / Visit at 6pm daily. I also found that many come to my website via Pinterest. Like I said, it's fun to see and to give you a better understanding on who & where to market to.